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Retail media Stories - Page 6

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Retail media stories

IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Tue, 21st Apr 2026
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 20th Apr 2026
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
Pacvue launches AI agent for commerce ad media teams
Data Analytics

Pacvue launches AI agent for commerce ad media teams

Commerce media teams can now act on campaign insights inside Slack or Pacvue, as the new tool promises faster approvals and less manual analysis.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Apr 2026
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Thu, 9th Apr 2026
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
Rithum appoints Mausam Bhatt as Chief Product Officer
Data Analytics

Rithum appoints Mausam Bhatt as Chief Product Officer

The hire comes as the software group steps up AI and automation across its commerce platform, aiming to simplify operations for retailers and brands.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026

Stories from Other Regions

Retail media stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Sat, 18th Apr 2026
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Fri, 17th Apr 2026
Neato raises USD $25 million to expand beyond Amazon
Data Analytics

Neato raises USD $25 million to expand beyond Amazon

The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Fri, 17th Apr 2026
Dollar General expands in-store audio ads with QSIC
Digital Signage

Dollar General expands in-store audio ads with QSIC

The rollout gives advertisers access to 6,000 more stores and new sales-linked measurement as Dollar General deepens its retail media push.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026
SharkNinja retail media drive lifts sales at Noel Leeming
Digital Signage

SharkNinja retail media drive lifts sales at Noel Leeming

Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.

By Mark Tarre • 3 min read • Mon, 13th Apr 2026
Dig appoints Ideal World Co-founder Paul Wright to board
Fintech

Dig appoints Ideal World Co-founder Paul Wright to board

Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.

By Sofiah Nichole Salivio • 3 min read • Sat, 11th Apr 2026
JCDecaux signs 10-year ad deal at Western Sydney Airport
Smart Cities

JCDecaux signs 10-year ad deal at Western Sydney Airport

Travellers at Western Sydney International will soon see a fully digital network of 27 JCDecaux ad sites across the new terminal precinct.

By Sean Mitchell • 4 min read • Thu, 9th Apr 2026
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 9th Apr 2026