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Retail media stories

Australian agencies win Shopify Build Award for Lioness
Digital Transformation

Australian agencies win Shopify Build Award for Lioness

The win highlights how a wholesale-first fashion brand has turned online sales into a global growth engine, shipping to 95 countries.

By Mark Tarre • 5 min read • 2 days ago
LUMOS adds Pureprofile research to audience platform
Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • 3 days ago
MICA & Komerz launch AI commerce programme for students
Data Analytics

MICA & Komerz launch AI commerce programme for students

More than 400 students will gain hands-on exposure to AI tools and live business data as marketing training shifts towards commercial skills.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Snap revenue rises 19% as users near 1 billion mark
Wearables

Snap revenue rises 19% as users near 1 billion mark

Snap is edging towards one billion monthly users as advertising and subscription sales help lift quarterly revenue 19% to USD $1.60 billion.

By Karen Joy Bacudo • 4 min read • Last week
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last month
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Quantcast names Tom Weaving Managing Director for SEA
Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • Last month
Salt Edge invests in Sientia for loyalty data push
Data Protection

Salt Edge invests in Sientia for loyalty data push

The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.

By Karen Joy Bacudo • 4 min read • Last month
Adobe adds AI discovery tools to Commerce catalogue
Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • Last month
Dentsu & Uber Advertising target football fans live
eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last month
Epsilon launches Brand Pages for retailer websites
Digital Transformation

Epsilon launches Brand Pages for retailer websites

Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.

By Mark Tarre • 4 min read • Last month
Koddi brings commerce media targeting to GIPHY ads
Marketing Technologies

Koddi brings commerce media targeting to GIPHY ads

Brands will soon be able to target GIFs, stickers and search on GIPHY as Koddi and LiveRamp extend commerce media beyond retail sites.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Retail media stories

China's commerce models reshape retail worldwide, NIQ says
Omnichannel

China's commerce models reshape retail worldwide, NIQ says

Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.

By Karen Joy Bacudo • 4 min read • 4 days ago
Fetch.ai & RedSquid TV launch agentic AI TV platform
Edge Computing

Fetch.ai & RedSquid TV launch agentic AI TV platform

Telecoms operators could keep more customer data and service revenue as the pair embed AI agents into television software.

By Sofiah Nichole Salivio • 4 min read • Last month
Obsessd.ai launches in Australia to boost AI discoverability
Digital Transformation

Obsessd.ai launches in Australia to boost AI discoverability

Brands risk being invisible in AI search unless they measure how chatbots such as ChatGPT and Gemini recommend them.

By Sean Mitchell • 4 min read • Last month
Australians want local groceries, Shopfully survey finds
Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • Last month
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last month